There are a number of moving parts that must be tended to in order to help a website be successful. It is the companies, businesses and organizations that tend to think outside of the box in regard to SEO activities and that understand that there are other things that may improve SEO than just keywords and content. SEO is a part of an online marketing strategy; however, this does not mean that it is completely separate from the offline activities you utilize.
While there are a number of traditional marketing activities, such as direct mail, advertising and PR that are not as prevalent as they used to be because of the popularity of the internet, it does not mean that these are activities you should ignore completely. In fact, depending on the industry, business and target audience, these are activities that can still offer the very best ROI.
The best online SEO courses today say that if you want to create a quality marketing campaign you will need an integrated approach that uses a number of different marketing tactics to improve overall brand awareness and visibility.
Helpful Tip: Don’t make the all-too-common mistake of thinking that offline advertising is completely separate from SEO – advertising is a great way to improve your SEO efforts if you put a bit of thought into it.
When you are first getting started with SEO, be sure to make a list of all the different places that you typically advertise throughout the year. If you are going to be working with an SEO company, then pass this list on to them. Each business, publication, etc. likely has a web presence. Take some time to go through your list and visit the website – searching for the following:
- Writing opportunities (guest blog posts)
- Text ads
- Banner ads
If you are already spending some of your marketing dollars on guest posting services or advertising with different businesses, then most of the website owners will likely allow you to put this on their website, as well. This can help to increase your backlinks, which is an essential part of a strong ranking in search engine results.
Since you already have a relationship with the business, you can also simply ask if there is a way to get a link on the site. Based on the site, they may let you do this for free if you pay for other types of advertising.
While small business web design is important, creating fresh content on a regular basis is critical for online success – which means there are quite a few website owners who are looking for some way to keep the content on their site fresh. If you are advertising, then it means that the target audience the site has is already in line with yours. Make a proposal for a guest positing. The site owner should not make you pay to contribute content, since this will also help them out. Also, you may be able to get a backlink in the ‘Author Bio’ part of the post.