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Expanding Your Business in the Global Market

It is quite common for entrepreneurs to set up their business abroad, once the business is successful in the domestic market in order to expand their business and increase their audience.There are always several benefits of having business in the global market as it provides an opportunity for growth and to make the domestic business more competitive.

Setting up a business abroad is not easy. There are many challenges and risks involved.  While there are several factors, which should be considered by any entrepreneur who wants to set up a business overseas, the following best practices are worth knowing and will guide you in making this decision.

Business in the Global Market

Network and Relationships Influencers

First of all, you should start by developing your network in the country you are looking to set up and expand your business. Try to develop your network with each possible influencer as said by an Inc. 500 entrepreneur, Ted Rollinsthat you should “Make sure to build your network and use it to develop your ideas or to source ideas from.”

Once you have developed your relationship with these Influencers, then you can consider using this relationship to get their help either to learn about the new market or consider them a partner in your business.This relationship will definitely be very helpful when you set up business overseas.

Arranging the Finance

Having access to the requisite finance is as important as any other thing especially for setting up a business overseas. You should have a long-term financial plan. In case you do not have enough capital for the investment, the first thing is to know from where; you will arrange this capital.

Further, you should also know that setting up business overseas will not start giving you the profit from day one. You have to have a long term business plan in order to make your business successful overseas.

Once you have arranged enough capital, you can send money to your new business destination via a money transfer operator (MTO) such as Ria Money Transfer  in order to set up the business. MTOs allows you tosend money tomany places easily and securely without the exorbitant bank to bank transfer fees.

Conduct a Market-Research Study

It is always recommended to conduct a Market Research Study whenever you decide to set up the business locally or overseas. However, for many business owners, this can be a difficult job, so it is strongly recommended that youtake the services of an experienced and reputable market-research firm.

A proper market-research study will tell you whether the overseas market you are considering for setting up your business is worth investing and have the potential for your product or services.

The Market research study will also help to determine how much potential is there of your product, its growth, who are your competitors and what market share they have currently.

Understand Language Barriers and Cultural Challenges

Setting up business overseas has always been very challenging for different reasons.You will have to consider office culture, which may be very different from the country you are currently working in. For example, language is the first and foremost besides other several factors, which you have to face because of the different culture.

Similarly, you might need to make necessary changes in your product and its marketing strategy in view of consumer behavior in the overseas market.

Language barrier alone could be very challenging in the new market.The best way is to learn the language; if possible. This will go a long way to help you in the overseas market.

Keep your Employees updated

It is very important to keep your current employees on board with respect to business expansion and especially if it is an overseas venture. You will need them not only to set up the business there but also to train new people that you would hire overseas.


The above-mentioned steps should be kept in mind while setting up your business overseas. They will help you prepare adequately and help you expand and excel your business in the global market.

About the Author

Sharon Kalipai is a contributing writer at Sparkwebs LLC, a Digital and Content Marketing Agency in Denver, CO. When she’s not writing, she loves to travel, dance and read books.

After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, LinkedIn now.


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