All law firms big or small need a full range of quality printed materials—business cards, envelopes, letterheads, second sheets, presentation folders. But the importance of consistency in business stationary isn’t widely understood. Some firms have their materials designed and printed at different times, with slight to dramatic variations between each piece. From years of experience in legal marketing and branding, we can tell you—this doesn’t work.
When prospective clients see all of your printed collateral corresponding to each other, they take it as a sign of your firm’s strength and reliability. Design and print consistency in these materials demonstrates longevity as well. People understand intuitively this isn’t your first day on the job.
On the other hand, imagine a client’s reaction when you hand over a well-designed business card along with a presentation folder that has Office Depot stickers on it. An inconsistent or uncoordinated array of materials suggests a “fly by night” enterprise. All your good intentions and desire to impress go down the drain.
Ensuring print consistency across the board doesn’t have to be an expensive proposition. You just need to work with a printer who can offer the right recommendations for your specific needs and who understands the critical value of a consistent brand image.
Your reputation is your livelihood and your business stationary is your ambassador. Wells & Drew provides expert service in designing and printing the materials you need, with a consistent and professional look to every piece. We excel at customer service and in our commitment to quality printing, engraving, foil stamping and die cutting.
Wherever the name of your firm appears, from the business cards you hand out at legal conferences to the presentation folders making the case for why you should be a client’s lawyer of choice, make sure the look is consistent, professional and of the very highest quality.
