If you had to take a guess, about how involved is technology in your small business operations?
Would you say tech plays a major role, about average or little to none in your company’s daily efforts?
In the event you are like more businesses, odds are tech is playing a bigger role at your place of business.
As you look at how to better use tech in your operation, odds are you will wonder how you got along without it up to now.
Where Should Technology Be in Use?
In reviewing where you could best use some tech, here are a few areas to hone in on and how to get there if not already doing so:
- Sales department – Given the magnitude of selling, you can’t afford to be lax. That is when it comes to tools for your sales team. So, do they have all they need to get the job done each day? Along with standard items like laptops and phones for the office, do some sales folks hit the road to sell? If so, make sure they have computers, phones and more to get the job done. You do not want sales personnel having to rely on the office or waiting until they return to complete sales. Speaking of sales tasks, no sales member will be happy if they are missing out on their commissions. That said having the right sales commission software at your business is key. The software will help you accurately track and record each sale. In doing this, you can rest assure that the right sales pro will get the commission they have coming to them. Along with sales, go through your other departments. See where tech needs to be implemented or upgraded.
- Online activities – Do you have a small business app? If not, now is a good time to consider adding one to your business offerings? An app can do wonders for your brand. For one, once a consumer downloads your app, they have 24/7 access to your site, social media pages and more. Now, think of the potential sales if you have an online store too. A consumer can access your store at any hour of the day and begin shopping. Before you know it, you’ve made some sales. By having an online connection to the public, you do something positive for your brand and wallet.
- See what the competition is up to – You can’t peer into the finances or other intricacies of your competitors. That said do see if you can determine some of the tech they use. Doing so could help you have a better grasp of what technology you may need to stay competitive. If you are on good terms with some of these competing small biz owners, talk about tech. See what you can do to improve your tech offerings. Your competition won’t give away company secrets. That being the case, they may give you some tech tips that you can then apply to your business.
In motivating your workers and keeping your brand from being at a disadvantage, make sure tech is a focus.