Webinars have long been an important marketing tool and a great way to make money online. But at the same time, conducting webinars online for many is something new that requires study and a specific approach. After all, before transferring training to an online format with such videoconferencing services as iMind, we must understand all aspects related to its conduct.
Organization of the Webinar
The organization of a webinar begins with an idea, choosing a topic, preparing content, as well as solving technical issues. It is necessary to rent a webinar site where to invite future listeners. One of the best services that provide such possibilities is the iMind platform.
Before starting the webinar, prepare and set up all the equipment. An hour before the event, test it and conduct a test run to make sure that everything works perfectly from the technical side. Plan your webinar in advance. It is very important to calculate the time correctly – if the lesson goes too long, then it should be divided into several days.
The webinar plan is drawn up in advance, in preparation for the event, so that during the webinar you do not get lost, not be distracted by the questions of the participants, but clearly follow your plan and fully reveal the topic of the webinar. A sample webinar plan is shown below:
- Tutor history.
- Webinar program.
- Audience Motivation.
- Main part.
- Conclusions and questions.
When the listeners are online and you are convinced that the audience sees and hears you, you can start speaking. Start with a 2-3 minute greeting and a brief introduction to yourself.
But the most important thing that will keep people interested until the end of the webinar is new opportunities. Show the audience what they can achieve, what issues can be easily solved, and most importantly, colorfully describe the prospects that open up as a result. It is best to back up the facts with infographics and videos. All subsequent time, the audience will carefully catch your every word.
Now you can proceed to the main part of the webinar. It is advisable to start right away with the main, most pressing issues. This will strengthen the confidence of the listeners that they have come to the right place. Try to follow a clear sequence in the presentation of information in order to avoid confusion in the future. During the webinar, you need to submit a maximum of useful theoretical and practical information. Do not forget about polls, dialogue with the audience, and discussion of various tasks – all this will help to make the webinar interactive.
Conclusions and Questions
At the very end, you need to sum up everything that has been said and draw the appropriate conclusions. Also, it is worth allocating time for questions from the audience that have accumulated during the webinar. It is important not to get lost and to answer confidently. If you cannot give an exact answer, then still do not be silent, answer, but with the proviso that the information has not been verified. Thus, you maintain the reputation of a professional and do not evade the answer.