The options of viewing television programs have increased many times, and the audience does not have to depend on cable operators for accessing television programs whether on an ordinary TV or Smart TV. For some years now, there has been a rapid change in the distribution methods of television programs as the monopoly of cable operators on the wane. There used to be a time when cable operators were the only media for beaming television programs, but as technology progressed and we entered into the digital age, things started changing. The production of digital content for television became a reality, and the audience got more options for viewing a variety of programs. The digital platforms became accessible, and the audience got a taste of new kind of content that was technologically and aesthetically much superior. The age of Netflix, YouTube, Hulu, and Amazon had begun.
In search of more entertainment
The television is a powerful media for entertainment, but the manner of telecasting programs made it a very mundane affair and robbed it of the excitement that the audience used to enjoy in earlier times. The programs became stereotyped and were tied to routines like schedules, channels, intermittent advertising and fixed length programs that hindered entertainment. The audience wanted to enjoy the programs of their choice at times that most suited them, but this was not possible with the traditional methods of content distribution. The audience was looking for more variety and more options for viewing that could enhance the pleasure of viewing. Television was no more entertaining and became a kind of cliché. It was time to look for more entertainment on tv by accessing content on the internet.
Digital content within reach
The change in viewer expectations led to innovations in the distribution methods of television programs that opened the gates for accessing digital content very easily. With modern technology, video streaming started gaining popularity as viewers find it more attractive over traditional broadcasting technologies. It gives them more viewing options as they can use any app like Morpheus TV on firestick to view movies and soaps in the way they want and whenever they want. Viewers can enjoy repeat viewing as many times they want that was never possible with the traditional method of viewing TV.
Multi-streaming offers more options
The options of viewing television in the traditional format did not give any choice to viewers whose only alternative was to accept what was on offer. Cable operators relied on the transmission of only a single stream of programming at any point in time that only allowed routine viewing with no scope of exercising an option. Viewers had to be happy what they could see. As technology progressed and the clamor for on-demand programs kept increasing, the stage was set for digital television programs becoming the new order in television viewing.
Just by using a USB like device and downloading some free app, viewers can now access unlimited digital content that provides wholesome entertainment besides pleasuring viewing programs according to the convenience of viewers.