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9 Top SEO Mistakes You Need To Avoid In 2023 [Warning!]


As many people are looking for expert opinions on SEO Strategies these days, various people have opinions on different topics of SEO strategies. But the most reliable of them all can be provided by the most credible experts. This article will help you understand the most important SEO mistakes you can make in 2023 that must be avoided to keep your rankings in place. Also, most essentially, how to avoid them.

SEO Mistakes You Need To Avoid

This list is carefully curated with the help of our SEO experts from the best SEO agency in Chennai, who have been helping brands reach their biggest SEO goals.

What are the 9 Top SEO mistakes you need to avoid in 2023?

1. Not using the essential headings

Correct heading usage is one of the most crucial SEO factors. In HTML code, headers can take the form of h1, h2, h3, etc. They are significant to Google since they determine the hierarchy of the page’s content. Occasionally, site designers will concentrate on how a header appears to the user without considering Google’s interpretation.

According to a rule, there can only be one heading h1 per subpage, and it must describe the subject of the subpage. In the page’s source code, additional h2 and h3 heads combine to form a coherent whole. Moreover, using headers incorrectly can result in a poorer rating.

2. Not optimising your images according to the website

One of the most typical SEO blunders is this. The size of the visuals is the first thing you need to keep in mind. JPG and PNG files should not be uploaded. Only WebP is suitable since it makes a website run more quickly. Compared to PNGs, WebP images are 26% lower in size! The image’s name is the second and equally significant component. Don’t forget to label each graphic with what it depicts. Never leave spaces between words; always use dashes. The Google bot may skip spaces, in which case the meaning will be lost.

3. Unavailable products pages

What happens if there are links on the website to files or pages that don’t exist? For the user, it’s “simply” a bothersome issue. But Google’s algorithms take it very seriously and mark it as an unreliable page. As a result, a website’s visibility is steadily declining. It loses its ranking on Google if the issue just affects one subpage. Nevertheless, if this problem impacts the entire website—for instance, if one of the menu items links to a page that doesn’t exist—then the visibility and positioning of the entire website suffer. Watch all the links you utilise on your website to prevent situations like this. Otherwise, all of your SEO work could be quickly undone.

4. Problems in SSL certificates

A website’s ownership can be verified electronically with the use of an SSL certificate, which also permits safe data transfer between the website and its visitors. Because they assist in ensuring that the data transmitted is safe and secure, SSL certificates are vital for website owners and users. Check to see if the SSL certificate is functioning properly if you have already installed it on your website. Verify that it is accessible from each subpage of your website. That is an issue if the SSL certificate is correctly applied to only the website’s home page but not to any other subpages. Remember that the page cannot be loaded without the certificate.

5. Not optimising the website according to all devices

Your website must be adapted for mobile devices since most people now access the internet via smartphones and other portable devices. To achieve this, make sure your website is simple to use on a mobile device and that all of the material can be viewed without the need for zooming in or scrolling to the right or left. Go away and start looking for pros if the web developers in charge of your website don’t take care of its responsiveness;) Keep in mind that desktop and mobile websites are two different things. If your website’s mobile version is not optimised, it will not show up in mobile device search results.

6. Using plagiarised content

Plagiarised or copied content is absolutely prohibited in SEO. Your prior SEO efforts may suffer if your website contains duplicate material. It can make it unclear to search engines which version of the content is the most reliable. As a result, you might not rank as highly as you would if your website had unique and pertinent information. Duplicate content can also result in decreased user engagement and a negative user experience, both of which can affect your website’s rating.

7. Not focusing on the quality of the content

This indicates that the material on your website isn’t unique, pertinent, or interesting enough to keep visitors coming back for more. It’s important to remember that consumers visit your website to learn what they are looking for and go back with valuable information, not just to employ enough keywords. Remember that you only have a limited amount of time to grab users’ attention when writing content. According to research done by Searchmetrics, a top 10 search result’s average time on a page is 3 mins and 10 secs.

8. Not paying attention to the internal linking structure

Then, make sure that every blog post has an internal link that points to it. A post will be difficult for search engines to detect and index if no internal links connect. Search engines follow links in order to index pages and posts.

Orphaned postings are those that have no internal links leading to them. On your blog, you should strive to have no orphaned posts. Also, while determining a post’s relevance, search engines take into account the quantity of internal links that point to the post. Search engines will view a blog post without any links as irrelevant.

9.Trading backlinks

Even in 2023, earning excellent backlinks from other high-quality websites pointing to your blog posts will be a crucial component of your SEO strategy. But you should never purchase backlinks. You risk receiving a Google penalty if you do this, which could result in a demotion or removal of your blog from Google’s search results.

While most bloggers don’t actively buy links, many nonetheless sell links on their blogs, which is punishable by a Google penalty and a subsequent drop in or removal from Google’s search results.

Why is it essential to avoid SEO mistakes?

  1. It can badly affect your potential website traffic.
  2. It will definitely create an overall poor experience for your audience/ visitors
  3. There is a high possibility of your website sabotaging for a long time.
  4. All your efforts would go in vain because of unhealthy and unnecessary SEO activities.

echoVME Digital

To avoid these mistakes and make your efforts worthy, hiring the best SEO agency in Chennai would be the appropriate choice. Located in Chennai, India, echoVME Digital is a digital marketing agency that offers comprehensive services for building a company’s online presence. They offer a variety of services, such as social media marketing, search engine optimisation, content marketing, email marketing, and more. The agency has worked with clients in a range of sectors, including technology, hospitality, healthcare, and education.


As SEO is an area that’s continuously changing, it’s important to keep up with the most recent best practices to prevent making mistakes that could hurt your website’s ranking and traffic. You can ensure that your website is optimised for search engines and provides a wonderful user experience for your visitors by avoiding these top 9 SEO blunders in 2023.

Always pay attention to producing high-quality content, making your website mobile-friendly, and keeping up with Google’s algorithm adjustments. You can achieve long-term SEO success in 2023 and beyond by adhering to these recommendations and avoiding these typical errors.

He is a Blogger, Tech Geek, SEO Expert, and Designer. Loves to buy books online, read and write about Technology, Gadgets and Gaming. you can connect with him on Facebook | Linkedin | mail:


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