What to Consider When Selecting a Betting App

Back in November 2016, the mobile web overtook desktop for the first time – and the writing was on the wall for online betting operators; either offer a good mobile app or die., As operators scramble for your attention and long-term business, you now have more options than ever before. However, there are still certain factors to consider when choosing between the top sports betting apps…

Selecting a Betting App

User interface

As a customer, you have a right to demand a betting app that is easy to use and navigate. This is true whether you’re new to mobile betting or a seasoned punter. Read reviews to find out how long it takes to open an account, which mobile platform (iOS, Android, Windows etc.) it supports and how easy it is to bet.

If you’re a newbie, look for an app that has user guides quickly to hand. This way, you won’t make any mistakes and lose money unnecessarily.

Sign-up and loyalty bonuses

The best apps offer attractive sign-up bonuses. For example, Ladbrokes offers to match 100% of your initial stake (as long as it’s not over £500), while William Hill provides a free £30 on top of your first deposit. A quick search online will tell you all you need to know.

Customer service

Customer service often gets ignored, but is one of the first things you should look for in an app.

The best betting apps havea customer service team on hand 24 hours a day, 7 seven days a week. This way, if the operator accidentally takes an unauthorised payment (rare), or rejects your card, the ability to sort the issue right away helps give you peace of mind.

To further protect your money and ensure your enjoyment, compare withdrawal and deposit methods, as well as account management and fees. Read reviews for insight into how the operators treat their customers (both new and existing).

Bookmaker margins

It’s not just the app itself that you should be looking at. Let’s face it – the betting app might look great and be easy to use, but if the bookmaker doesn’t offer the best potential for profit, then what’s the point?

Margins run differently from one sport (or game) to the next, so make sure you get to grips with margins and the maths of betting – this is how the bookmakers their money and it’s job to find the lowest margins for the biggest profit.

Is there enough information online?

The best apps are well known to other gamblers, so there should be plenty of information available online. Again, read reviews to discover how easy each app is to use, whether the app is best for sport or other game of choice. For example, an app that’s great for football might not cover ice hockey, while a great app for sports may not be what you want for casino and slot games.

If you can’t find reviews of an app, it would best to avoid it. After all, it’s important that you only leave your card details and personal information in the hands of an operator you know you can trust.


After working as digital marketing consultant for 4 years Deepak decided to leave and start his own Business. To know more about Deepak, find him on Facebook, Google+, LinkedIn now.

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